Online platforms have elevated short-term rentals from niche to mainstream, redefining the competitive landscape for hotels worldwide—but not uniformly. Short-term rentals are no longer just an "alternative"—they’re a driving force in hospitality. This data-rich session will explore:

• Markets where rentals dominate Booking.com’s Top 10
• Data on where hotels still maintain a competitive edge
• ADR, pricing trends and competitive strategies across key markets
• Markets where short-term rental growth is outpacing hotels and intensifying competition

Leave with a strategic understanding of how short-term rentals are reshaping market dynamics and influencing long-term revenue trends.