Online platforms have elevated short-term rentals from niche to mainstream, redefining the competitive landscape for hotels worldwide. Short-term rentals are no longer just an "alternative"—they’re a driving force in hospitality. But the effect of short-term rentals is not uniform, with the impact being felt disproportionally across geographies.This data-rich session will explore:

• Markets where rentals have infiltrated Booking.com’s Top 20 search results
• Data on how distribution strategies vary across markets
• How regulations and legislation can impact market data
• Lighthouse’s index for short-term rental impact, which measures the degree of impact short-term rentals have on a given market

Leave with a strategic understanding of how short-term rentals are reshaping market dynamics and influencing long-term trends.

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